July 25, 2006
Rumor is going around that Google is going to produce an ATM/Debit Card for the Checkout members, similar to Paypal’s ATM Debit card. I wounder if the card could be for Adsense account holders too. I haven’t been able to verify it yet, but It is looking to be entirely possible. Look below at the whois results.
Domain Name: googlemastercard.com
Registrant: Google Inc. (DOM-1368027) 1600 Amphitheatre Parkway Mountain View CA 94043 US
July 23, 2006
What is it with the Google brown nosers these days? Whenever I speak my mind, my posts are deleted on forums, so I’ve decided to go to a blog.Google is simply screwing Adwords users with one goal in mind; to line their wallets even more.
Its a great plot, Google could claim they are upping their minimum bids because of landing page content quality, or their “Quality Score”.
OK, fine, if they want to do this then it will even out, because the Adsense owners should be seeing increased click earnings. Wrong! Everyone I’ve discussed this with, has been seeing declines or stability in their earnings.
What is Google doing with their price increases? I think they are pocketing the extra money that the Adsense users, who most of user AdWords as well, deserve.
In my mind the Adsense users should be benefitting from the price increases, why aren’t they?
Also, I love how hypocritic Google is. They ban AdSense middlemen for “Lack of Quality Content”, but now Google has partnered with Godaddy to display Adwords ads on unused domains.
July 23, 2006
As I stated in my previous post, I hate running PPC campaigns. Never the less, I run them anyways, but do I actually pay google or yahoo to run these campaigns? NO, I haven’t payed a dime to advertise on google or yahoo.
Here is how…
I like to buy domain names, put some general content up there with my adsense and be done with it. I try to buy a new domain name a week, at the least. When I do this I buy from www.web.com. Why?
They have great customer support and up time reputation. They offer FREE Domain Registration with a purchase, and $25 worth of AdWords and $25 worth of Yahoo advertising per sign up ($9.95 a month) or $50 worth of adwords and $50 worth of Yahoo Advertising for $19.95/month.
So basically, for $9.95 I buy a months hosting, get my $50 worth of advertising benefits and my domain name for FREE.
Now I throw up some content with my Adsense adds, and make $10 + per month until I decide to do something with it. That basically gives me Free Web Hosting, Free Advertising, and a Free Domain and Profit if my adwords make over $10 within each month.
I’ve thought about going with a single dedicated server, but I’ve decided not to at the moment. I want my domains to have seperate IP’s, I want the free domain names, and the free adwords.
This is just a tip for all you beginners.
Eventually I will go to a dedicated though, when I get enough domains. Why should I pay more then $125/month for all my domain names, that would require for me to take $10.00 month out of my earnings, and loose profits, when all it would take is maybe $2.00 month each to pay the dedicated server. But, I think you can buy a months hosting for $9.95, take the free advertising and domain, cancel after the month’s end and transfer the domain name to your dedicated server.
Another tip is to buy pre-paid Visa cards, you can probably get them at the local mall. Find free advertising trials, purchase them until the trial is over and get your free advertising for that period. That way if you forget to cancel the service, they don’t bill your real credit card. There are some sites online that offer free sponsorship advertising trials.
July 23, 2006
Once again the big companies will dominate the competition, while Google gets richer.
With the advancements in polularity of pay per click campaigns, affordable was the past and its slipping away.
Most businesses are based on competitive keywords. These keywords cost maybe .20-.65 cents in the past, now may go anywhere from $1-5+ per click. Eventually the sponsored links for competitive keywords will be nearly that of search engine results. Im already starting to see it, for example I just looked through 25 pages of sponsored links for “loans”, before I got sick of clicking through them.
Eventually, only the big dogs will be able to afford keywords in demand. The smaller companies will be forced to use less searched keywords, and even they may run .50 + per click in the next years.
Even then the sponsored results list will be too long to make a benefit, and drive the prices up again.
Longtail marketing would be the only way to really prevent this.
Nothing replaces the top 10 search results. The money you spend to get to the top of the SERP is worth it. Even if you spend more to get to the top of the list, you will eventually save money and get so much more traffic and profit. Do what it takes…